Brand identity for LATTI - an urban development residential project in Quebec, Canada.

Located in Gatineau, LATTI is a 268-unit rental property developed by Capital Square, Fonds Immobilier de solidarité FTQ and Groupe Armid. The brand identity was designed to reflect the unique brand positioning, architecture and interior design of the project, inspired by boutique hotels and private beach clubs on the French Riviera. The brand design consists of graphic, modular custom patterns, colour blocking, custom illustration hand-written typographic details used in conjunction with escapist lifestyle photography and key brand storytelling.

Client: Capital Square

Agency:  Performa Marketing

Creative Direction: Alex Nereuta

Art & Design Direction: Alex Nereuta

Illustration and Design: Alex Nereuta

Copywriting: Isabelle Cardinal

Project website: https://lattiappartements.ca/

Instagram: @awol_art_alex